Business Model Canvas - Free Interactive Tool
The Business Model Canvas is a strategic management template for developing new or documenting existing business models. Create your canvas with our free tool featuring guided strategy mode, auto-save, and PDF export.
The 9 Building Blocks of Business Model Canvas
A Business Model Canvas consists of 9 interconnected blocks that describe how an organization creates, delivers, and captures value.
Key Partners
Who are your key partners and suppliers?
Key Activities
What key activities does your value proposition require?
Key Resources
What key resources does your value proposition require?
Value Propositions
What value do you deliver to customers?
Customer Relationships
What relationship does each segment expect?
Channels
How do you reach your customers?
Customer Segments
Who are you creating value for?
Cost Structure
What are the most important costs?
Revenue Streams
What are customers willing to pay for?
How to Use Business Model Canvas
Watch these tutorials to learn how to create and fill out your Business Model Canvas effectively.
Business Model Canvas Explained (3 min)
How to Fill Out a BMC (8 min)
Business Model Canvas Templates & Examples
Explore industry-specific Business Model Canvas examples to inspire your own.
SaaS Business Model
Subscription software template
Restaurant Business Model
Food service template
E-commerce Business Model
Online retail template
Marketplace Business Model
Two-sided platform template
Consulting Business Model
Professional services template
Subscription Business Model
Recurring revenue template
Frequently Asked Questions
What is a Business Model Canvas?
A Business Model Canvas (BMC) is a strategic management template for developing new or documenting existing business models. Created by Alexander Osterwalder, it visualizes the key elements of a business on a single page with 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
What are the 9 elements of Business Model Canvas?
The 9 building blocks are:
- Customer Segments - Who you serve
- Value Propositions - What value you deliver
- Channels - How you reach customers
- Customer Relationships - How you interact with customers
- Revenue Streams - How you make money
- Key Resources - What assets you need
- Key Activities - What you must do
- Key Partners - Who helps you
- Cost Structure - What you spend
What is BMC used for?
Business Model Canvas is used for:
- Developing new business ideas and startups
- Analyzing existing business models
- Strategic planning and innovation
- Communicating business strategy to stakeholders
- Identifying strengths, weaknesses, and opportunities
- Testing business model hypotheses
Business Model Canvas vs Lean Canvas - What's the difference?
Business Model Canvas and Lean Canvas are similar but serve different purposes:
Business Model Canvas is comprehensive and works for any business type. It focuses on all aspects of the business model.
Lean Canvas is adapted for startups and emphasizes problems, solutions, and metrics. It replaces some BMC blocks with Problem, Solution, Key Metrics, and Unfair Advantage.
How do I fill out a Business Model Canvas?
Follow these steps:
- Start with Customer Segments - identify who you serve
- Define Value Propositions - what problems you solve
- Map Channels - how you reach customers
- Describe Customer Relationships
- Identify Revenue Streams
- List Key Resources needed
- Define Key Activities required
- Identify Key Partners
- Calculate Cost Structure
Is this Business Model Canvas tool free?
Yes! This tool is completely free with no signup required. All features are available including:
- Unlimited canvases
- Auto-save to browser
- PDF export
- JSON backup
- Guided strategy mode
Your data stays private in your browser's local storage.
Business Model Canvas Guides & Resources
Deep-dive articles to master Business Model Canvas strategy.
Complete BMC Guide
Everything you need to know about Business Model Canvas - history, purpose, and how to use it effectively.
How to Fill Out a BMC
Step-by-step tutorial with examples and best practices for each of the 9 building blocks.
Real-World BMC Examples
15+ business model canvas examples from successful companies across different industries.
BMC vs Lean Canvas
Detailed comparison to help you choose the right framework for your business.
Value Proposition Examples
30+ value proposition examples and how to craft compelling ones for your business.
Customer Segments Guide
How to identify and define your target customer segments with practical examples.
Ready to Create Your Business Model Canvas?
Start mapping out your business model now with our free interactive tool.
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